Privacy Policy
At Private Business, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you interact with our website https://privatebusiness.com.au (“Site”), or use any of our services.
By accessing or using our Site, you agree to the practices described in this policy. We encourage you to read it carefully to understand how your information will be handled. If you have any questions, please contact us at support@privatebusiness.com.au.
1. What Information We Collect
We may collect a variety of information from you when you visit our website, create an account, contact us, or use our services. This information helps us provide, improve, and personalize our offerings. The types of data we collect include:
a) Personal Information
Full Name
Email Address
Phone Number
Residential or Business Address
Profession or Role
Business Name (if applicable)
b) Business Listing Information
Content submitted in business or franchise listings
Business descriptions, pricing, photos, and logos
Any other information you choose to include in your listings
c) Account & Profile Data
Information entered into your profile (e.g., saved searches, preferences)
Communication history with buyers or sellers via the platform
d) Technical & Usage Information
IP Address
Device type and browser information
Access dates and times
Pages viewed and interactions on the Site
Listings viewed, saved, or contacted
Referring URLs and search terms used
e) Payment Information
Billing details (name, address, payment method)
Transaction history (for paid advertisements or services)
f) Customer Support
Messages and emails sent to our support or sales teams
Notes and records from your inquiries or complaints
We may also combine this information with publicly available data or third-party sources to ensure accuracy and relevance.
2. How We Collect Your Information
We collect information from you in several ways, depending on how you interact with our website and services. This includes:
a) Information You Provide Directly
You may provide us with personal and business-related information when you:
Create an account or register on our website
Submit a business listing or advertisement
Contact us via email, phone, or support forms
Subscribe to alerts, newsletters, or updates
Participate in surveys, promotions, or feedback requests
b) Automatically Collected Information
When you visit or interact with our website, we automatically collect certain technical and usage data through:
Cookies and similar technologies
(used for saving preferences, tracking activity, and improving performance)Analytics tools (e.g., Google Analytics)
(used to monitor user behavior and site interaction)Device and browser identifiers
(such as IP address, browser type, and operating system)
c) From Third-Party Sources
We may collect or verify certain information through trusted third-party services such as:
Social media platforms (e.g., if you sign in using Facebook or Google)
Advertising or analytics providers
Publicly available sources or directories
These methods help us maintain up-to-date and relevant information for both users and business listings.
3. How We Use Your Information
We use the information we collect to provide a seamless and effective experience for all users of the Private Business platform. The purposes for which your data is used include:
a) To Provide and Manage Our Services
Create and manage your account on the Private Business platform
Enable you to list, browse, save, or inquire about business listings
Process transactions and payments for any purchased services
Send important service-related notifications, including updates and alerts
Facilitate communication between buyers and sellers
b) To Personalize Your Experience
Save your search preferences and favorite listings
Recommend relevant listings based on your activity
Tailor website content and email communications to your interests
c) To Improve and Maintain Our Platform
Analyze user behavior and website performance
Identify and fix bugs or technical issues
Test new features and improve overall functionality
d) For Marketing and Communication
Send promotional emails, newsletters, or updates (you may opt-out anytime)
Monitor the effectiveness of our advertisements and campaigns
Offer relevant third-party services, with your consent
e) For Legal and Security Purposes
Verify your identity when necessary
Comply with legal obligations and respond to lawful requests
Detect, prevent, and investigate fraud or unauthorized access
Enforce our Terms of Use and other policies
We only use your information for the purposes outlined above and take appropriate steps to protect your data in the process.
4. Disclosure of Your Information
We respect your privacy and do not sell or rent your personal information to third parties. However, we may disclose your information in the following circumstances:
a) With Service Providers and Partners
We may share your information with trusted third-party service providers who help us operate, manage, and improve our platform. These may include:
Web hosting and server providers
Payment gateways
Marketing and analytics services
Email and customer support platforms
IT and security service providers
These third parties are contractually obligated to protect your data and only use it for our requested services.
b) With Potential Buyers and Sellers
When you list a business for sale or contact a seller, relevant details such as your name, email, phone number, and listing content may be shared as part of the communication process.
c) With Your Consent
We may disclose your information to third parties if you give us explicit permission. For example, we may refer a buyer to a broker or franchise partner if you approve the connection.
d) For Legal and Regulatory Reasons
We may disclose your information if:
Required by law, regulation, subpoena, or legal process
Requested by law enforcement or government agencies
Necessary to detect, prevent, or address fraud, security issues, or technical problems
Needed to enforce our Terms of Use or protect our legal rights
e) In Business Transfers
If Private Business is involved in a merger, acquisition, asset sale, or reorganization, your information may be transferred to the new owner as part of the business assets.
f) Aggregated or Anonymized Data
We may share aggregated or anonymized data that does not identify individuals for purposes such as market research, reporting, or advertising insights.
5. Cookies and Tracking Technologies
Private Business uses cookies and similar tracking technologies to enhance your experience, understand user behavior, and improve our website’s performance. These technologies help us provide personalized content and relevant advertisements.
a) What Are Cookies?
Cookies are small data files stored on your device when you visit a website. They allow the website to remember your actions, preferences, and interactions over time.
b) Types of Cookies We Use
Essential Cookies: Required for basic functionality of the website, such as logging in and navigating pages.
Performance & Analytics Cookies: Help us analyze how visitors interact with the website (e.g., pages visited, time spent) to improve performance.
Functionality Cookies: Remember your preferences and settings (e.g., saved listings, preferred view).
Advertising & Targeting Cookies: Used to deliver relevant ads to you and track the effectiveness of marketing campaigns across platforms like Google, Facebook, and Instagram.
c) Web Beacons & Tracking Pixels
Emails or some pages may contain tracking pixels (web beacons) that inform us if an email has been opened or a link clicked. This helps us monitor engagement and improve communication.
d) Managing Your Cookie Preferences
Most web browsers allow you to control and manage cookies through settings. You can choose to:
Accept or reject cookies
Delete existing cookies
Set your browser to notify you before a cookie is stored
However, please note that disabling certain cookies may affect the functionality and performance of the Site.
e) Third-Party Cookies
Some cookies may be placed by third-party services integrated into our site (e.g., analytics, social media plugins). These third parties have their own privacy policies, and we encourage you to review them separately.
6. Email Communication
By signing up on our platform or interacting with our services, you may receive emails from Private Business including service updates, buyer/seller alerts, promotional content, and newsletters. Some emails may contain tracking technologies (such as web beacons) that help us understand whether the email was opened or links were clicked, allowing us to improve future communications. You may opt out of marketing or promotional emails at any time by clicking the “unsubscribe” link provided in the email or by contacting us at support@privatebusiness.com.au.
8. Access and Control of Personal Information
You have the right to access, review, and update your personal information stored in your account at any time. Through your dashboard, you can edit your contact details, listing information, and notification preferences. If you believe any data we hold is inaccurate or outdated, you may request a correction by contacting our support team.
If you wish to delete your account or restrict the processing of your personal data, you can send a request to support@privatebusiness.com.au. Please note that we may retain certain information if required by law or for legitimate business purposes such as resolving disputes or enforcing our policies. We are committed to helping you maintain control over your information while ensuring compliance with privacy obligations.
9. Third-Party Links & Services
Our website may contain links to third-party websites, applications, or services such as social media platforms (e.g., Facebook, Instagram) or payment gateways. These external sites operate independently from Private Business and may have their own privacy policies and terms of use. We do not control and are not responsible for the content, practices, or privacy policies of any third-party services.
When you interact with these links or use integrated features (like a Facebook “Like” button or Google sign-in), certain information may be shared with those third parties. We recommend reviewing their privacy policies before providing any personal data. Your interaction with these third-party services is at your own discretion and risk.
10. Updates to This Policy
Private Business may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or service offerings. When we make changes, we will revise the “Last Updated” date at the bottom of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Continued use of our website after any changes indicates your acceptance of the updated terms.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please feel free to contact us at support@privatebusiness.com.au or sales@privatebusiness.com.au, or call us directly at +0437 666 320. We are here to help and ensure your data is handled with care and transparency.